History of Italian Premiata sneakers
The relatively high price segment of Premiata sneakers does not hinder their popularity in Russia. It is the second largest country and second only to Italy, the brand’s homeland, which accounts for 40% of the market. This section takes a closer look at how Premiata is growing every year and how interesting the latest sneakers are.
The Premiata brand did not emerge out of nowhere in 1991. It was launched by Italian Graziano Mazza, whose family has been producing shoes for more than a century, since 1885. In the fashion industry of the early 90s, Martin Margulis boots quickly became commonplace, and Graziano saw an opportunity to experiment with the Italian classic. Graziano saw an opportunity to experiment.
First, unusual slip-on Oxfords and Derbys appeared under the Premiata brand; By the early 2000s, sneakers appeared in the assortment. Graziano was not the first in this matter – they were already offered, for example, by Dior under the leadership of Hedi Slimane. However, premium shoes looked unique and thus gained a foothold in the market. This uniqueness was supported by new silhouettes. One of them is the premiere Tasharky.
Tasharkas first appeared in the spring-summer 2019 collection; The initial edition of 2, 000 pairs increased to 5, 000, but this was not enough to satisfy all demand. For the Autumn/Winter collection, this quantity will be limited to 10, 000 pairs due to more and more requests coming in. Let’s take a look at what makes the Sharky design so attractive.
The first thing you notice is the Air Pillow, which is very similar to the Nike Air Max; in an interview with Sportswear International, Graziano claims that it is an air system. Similar cushioning is found in the Premiata Drake, familiar from the new silhouette.
The Sharki trench top has one of the brand’s most layered and detailed stories. This is a reference to the hillside of the Italian commune of Montegranaro, where the family company has been headquartered since 1885. The materials used include several types of suede and leather, textiles and plastic inserts in the heel to stabilize the foot. By analogy with many other “Premian” sneakers, the sides of the sole are printed canvas. By visiting the website premiata-official. ru you can buy premiata sneakers any required model.
